Class it Down.
Red Solo Cups are not classy. But you know what, class is completely overrated. The world of alcohol has gotten too fancy, pretentious and down right snotty, and that’s never what we’ve been about. Take a stand, raise a cup, and Class it Down with Solo.
Solo + Prince Harry
Prince Harry might be the perfect partner for Solo’s mission in this campaign as he almost literally classed it down by leaving the British Royal Family in 2020.
We’re not saying you should do exactly what he did, but it’s a nice idea.
The Red Gala
Celebrities are people too, so this year with one week until the Met Gala, the ultimate pretentious gathering, SOLO is throwing them our own party. Just as much press, just as much hype, just as many big names, but with way less class (and that’s a good thing).
Guests are encouraged to wear their most comfortable clothing, arrive at whatever time they please, and leave any regard for etiquette at the door.
Tonight, we have fun. Tonight, we let loose. Too much of celebrities’ lives is centered around living up to expectations, so tonight, we won’t care what anyone else thinks. Their opinion doesn’t matter.
Tonight, we class it down.
Copy: Jimmy Warshawsky
Art Direction: Jimmy Warshawsky