It’s a Vibe.
The Toyota Camry is the most popular car of all-time. It’s also, unfortunately, the most boring car of all-time.
But the 2025 Camry is different. It’s more powerful, stylish, agile, and fuel-efficient than ever before. So how do we turn a vehicle that the public thinks is completely ordinary… into something extraordinary?
You make it a vibe.
Live-Action Non-Linear Video (:15)
CGI Non-Linear Video (:06)
“Behind The Scenes” Interview
Agency: Saatchi & Saatchi
CW: Jimmy Warshawsky, Laurie Scott, Donna Ko
AD: Ashley Lopez, Art Boonklan, Consiglia Iovine